Digital Campaign Planning
Plan and support digital marketing campaigns based on organisational objectives, target audiences, services, locations, and promotional requirements.
Digital Marketing Executive
Build Visibility. Generate Opportunities. Grow the Brand.
- Industry Type:
- Education & EdTech
- Department:
- Digital Marketing & Communications
- Employment Type:
- Full-Time
- Work Model:
- Onsite
- Experience:
- Fresher
Role Overview
This is the single opening for Digital Marketing & Communications. The role covers digital campaigns, lead generation, search and performance marketing, social media publishing and engagement, website and educational content, audience targeting, performance tracking, and campaign optimisation.
Key Responsibilities
Lead Generation
Support lead-generation activities designed to attract relevant enquiries from students, parents, tutors, institutions, and other target audiences.
Search Marketing
Support SEO and search marketing activities to improve online visibility and discoverability of Indian Mentors services.
Performance Marketing
Assist with paid digital campaigns, audience targeting, campaign setup, monitoring, budget utilisation, and performance optimisation where applicable.
Audience Targeting
Research and define relevant audience segments based on location, academic requirements, services, demographics, interests, and campaign objectives.
Social & Digital Promotion
Coordinate with Social Media and Content teams to promote campaigns, services, offers, educational information, and brand communication.
Campaign Monitoring
Monitor campaign performance, traffic, enquiries, engagement, conversions, and other relevant digital marketing metrics.
Analytics & Reporting
Prepare regular reports covering campaign performance, lead generation, traffic, engagement, conversion indicators, and other relevant metrics.
Campaign Optimisation
Analyse results and support improvements in targeting, creatives, keywords, landing pages, messaging, budgets, and other campaign elements.
Landing Page, Lead Quality & Coordination
Coordinate website and landing-page improvements, monitor lead quality with Admissions and Business Development, and maintain campaign documentation.
Requirements
Educational Qualification
Graduate degree preferred. Marketing, Digital Marketing, Business Administration, Mass Communication, Commerce, or related background is advantageous. Relevant digital marketing certifications are an advantage.
Relevant Experience
Experience in digital marketing, performance marketing, lead generation, SEO, social media marketing, campaign management, analytics, or education/EdTech marketing is preferred. Fresh graduates with demonstrated skills may also be considered.
Digital Marketing Skills
Digital marketing fundamentals, lead-generation understanding, SEO awareness, campaign planning, audience targeting, and basic paid advertising knowledge.
Analytics
Digital analytics, data interpretation, spreadsheet and reporting skills, and attention to detail.
Coordination
Strong communication and coordination with Admissions, Business Development, Content, and Technology teams.
Technology Skills
Ability to work with digital marketing tools, analytics platforms, CRM, and reporting systems.
Employee Benefits
Competitive fixed compensation
Performance-based incentives, where applicable
Structured onboarding and role-based training
Exposure to the Education & EdTech sector
Professional and process-driven work environment
Learning and skill-development opportunities
Performance recognition
Internal career growth opportunities
FAQs
Common questions about Careers
1. What is the Careers section of Indian Mentors?
The Careers section provides information about current job openings, internships, career opportunities, workplace culture, hiring processes, and professional growth at Indian Mentors.
2. What is Indian Mentors as an organisation?
Indian Mentors is a personalised tutoring services organisation building a structured, technology-enabled academic ecosystem connecting students, parents, tutors, educators, institutions, and academic professionals.
3. Who can apply for opportunities at Indian Mentors?
Opportunities are available for college students, final-year students, recent graduates, freshers, experienced professionals, and candidates with relevant functional expertise, depending on the role.
4. Does Indian Mentors hire freshers?
Yes. Several roles may be suitable for freshers and early-career candidates, including selected academic, recruitment, support, HR, and technology positions.
If you are creative, analytical, curious, and performance-oriented, and you understand that effective digital marketing is about reaching the right audience and generating meaningful outcomes, this could be the right opportunity.